8th October 2020 // Jason Dyer
The pot of gold at the end of the rainbow
Sir Winston Churchill once stated that ‘We make a living by what we get, but we make a life by what we give.’ I often find myself thinking about that statement and how it distils so succinctly the true value of our lives. The COVID-19 pandemic has had a massive impact on all our lives and on our society, presenting us with new challenges including, for many charities such as Myeloma UK, the financial uncertainty that the pandemic has caused. From time to time an unexpected source of funding does come our way to alleviate the financial pinch and the instant relief it brings can feel like stumbling upon the fabled pot of gold at the end of the rainbow.
At a time of intense hardship for many non-profit organisations across the UK who would really welcome a share of a rainbow treasure trove, a coalition of charity bodies have united together to present an out of the box solution to the biggest financial crisis our sector has ever faced.
Today, fundraisers and charities across the UK are putting their weight behind the coalition’s appeal to the government to provide a Gift Aid Emergency Relief package for a two year Gift Aid increase and an extension to the Small Donation scheme.
The proposal would mean raising Gift Aid from 20% to 25%, so that a £100 charity donation from a UK taxpayer would increase income for the charity from £125 currently to £133.33 once Gift Aid had been claimed. This could result in an additional £450m windfall to help the sector survive the present crisis and recover. With such potential to increase income without having to ask their loyal yet fatigued donors to give again, it’s easy to see why the campaign is gathering momentum across the third sector.
Over 300 charities, including Myeloma UK, have already signed up to the Gift Aid Emergency Relief campaign and the target is to reach 1,000 charities to coincide with Gift Aid Awareness Day.
If these extra Gift Aid relief measures come into force every charity across the UK could benefit, which for some charities could mean the difference between survival or going under.
Individuals are also being asked to join the campaign, so if you would like to help please sign up to support the Gift Aid Emergency Relief Campaign today and share this with your family, friends and networks too. This could just be a day when that pot of Gift Aid gold becomes a reality for hopeful charities across the land.