Why we launched a new website

We recently launched our new website – I know change can take a while to get used to but it’s designed with our supporters in mind so I know you are to going love it! I wanted to tell you a little bit more about why we made these changes.

At the start of 2022 we held a series of interviews with a range of supporters from the myeloma community to understand what you need from our website and how we can best give it to you. This was a really insightful project and it gave us the foundations we needed to build our new website.

The key insights we received were:

  • We have a lot of great content but it can be hard to find
  • As a charity, we are seen as warm and friendly, but our website is cold and clinical
  • Everyone loves the orange but there’s too much of it and the way its currently used make it hard for people with vision issues to read
  • Not everyone feels seen/represented on the site

When we were designing and building the new website, we kept these insights at the heart of our decision-making.

Here’s some of the changes we’ve made:

Helping you find the information and support you need

We already knew that our navigation was complicated and that our search functionality wasn’t as effective as it could be and we’ve put a lot of work into improving these. But our user research also told us that you wanted to be able to easily find the most useful information for you when you decided you needed it.

So, we created a whole new section of the website called ‘Me and myeloma’. In this section you’ll find hub pages for ‘I am newly diagnosed’, ‘I am in remission’, ‘My myeloma has returned’ and ‘For family and carers’.

Each of these hub pages have been curated by our Myeloma Information Specialists and Patient Information specialists to direct you to the information and support that they think will be most helpful for you at this stage of your journey.

Making the website warmer and friendly

If you’ve ever spoken to our lovely Myeloma Information Specialists, Fundraising team or any of our staff at an event then I’m sure you’ll agree we’re a friendly and helpful bunch. However, the previous design of our website didn’t always reflect this.

To try and bring this sense of warmth to our website we’ve done a couple of key things. Firstly, we’ve softened up our colour palette and introduced a few lighter colours. Our trademark orange is still there but it’s not as overwhelming and overall, the feel of the website is lighter and brighter using pops of colour to highlight key information or calls to action.

We’ve also brought our Myeloma Information Specialists onto our Me and myeloma hub pages. On these pages you’ll find a video introducing you to the page.

Improved accessibility

Our previous website had some core accessibility issues that made it difficult for those using screen readers to use. We’ve made sure accessibility best practice is fundamental to and design of the new website making it much friendlier for those using accessibility tools. We’ll also be launching a new accessibility toolbar soon which will allow users to change the look of the website, as well as translate it into different languages to ensure as many people as possible have access to the information they need.

Our font also wasn’t that readable to those with visual impairments so we’ve changed it. We’re now using a font designed by the Braille Institute to increase legibility with low vision in all our copy.

Improved inclusivity

Myeloma impacts a wide range of people but on our current site not everyone felt represented. We heard this primarily from Black patients, younger patients and patients from the LGBTQ+ community.

We’ve worked to make our new website feel more representative of everyone by using more inclusive imagery across the website. We’ve also added links to patient stories from across the community so hopefully everyone can find someone they relate to on our website.

We know this will always be a work in progress and we need your help to ensure everyone across the myeloma community feels seen and represented on our website. If you’d like to help with this by sharing our story, please consider getting in touch.

We set out to create a website that worked for everyone who needs Myeloma UK or wants to support us. If you’ve got any feedback or spot any issues on the site, please get in touch with us on webteam@myeloma.org.uk.

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